ExamopotamiaWhy test graphic design knowledge before hiring?
Hiring a designer usually starts with the portfolio, and it should. But a portfolio rarely tells you whether the person understands why something works, or whether they know the production details that stop a print run from being wasted. Wrong colour modes, missing bleed, unreadable contrast and the wrong file type cost time and money. A short knowledge test sits well alongside the portfolio review and gives every applicant the same fair check.
What this template covers
- File formats: vector against raster, transparency, and why repeated JPG saves lose quality.
- Colour: RGB and CMYK, complementary colours and when a spot colour makes sense.
- Typography: leading, kerning and tracking.
- Layout and hierarchy: using size, contrast and space to guide the eye.
- Print and accessibility: resolution for print, bleed, and minimum text contrast.
How to run it well
Use the twelve questions with a ten to twelve minute limit; designers who know the material answer quickly. A pass mark of 70% is fair for a mid-level role, and a junior or graduate role could start at 60%. Turn on option shuffling and a random question order so neighbouring candidates see different screens.
When reviewing results, separate the production questions (formats, resolution, bleed, colour modes) from the theory questions. A candidate weak on production may still be a strong concept designer who needs a careful artworker beside them, which matters if they will send files to printers on their own. Ask about any missed question in the interview.
Who this test is for
It suits graphic designers, junior and mid-level designers, marketing designers, artworkers, and creative freelancers you are adding to a supplier list. It also helps when a marketing assistant is taking on design tasks with online design tools and you want to know which basics to train first. Print shops and agencies can use it as a quick check for new artworkers before they are trusted with client files.
Make it yours
Add your brand guidelines: logo clear space, approved colours and typefaces, and how files should be named and delivered. If you work mostly in digital, add questions on image sizes for your channels and exporting for the web; if you do packaging or signage, add questions about your printers' requirements. Then review the portfolio and the score together before inviting anyone to interview, so that neither a polished portfolio nor a high score carries the decision alone.