ExamopotamiaWhy test digital marketing skills before you hire?
A marketing CV is full of tool names and percentages that are hard to check. What you actually need is someone who can look at a campaign report and know whether it is working. That means calculating return on ad spend in their head, spotting broken tracking before the budget is gone, and not declaring a winner from a test with ten conversions. A short test shows you that within minutes, before anyone spends an hour in an interview.
What this template covers
- Campaign maths: click-through rate, cost per acquisition and ROAS, worked from real-looking numbers.
- Tracking: what UTM parameters do and why open rates are no longer a clean signal.
- Testing: how to set up an A/B test and when a result is too small to trust.
- Attribution: last-click credit and why brand search can look better than it is.
- Data and diagnosis: first-party data, and what to check when conversions suddenly stop.
How to run it well
Use all twelve questions with a 15 minute limit, or pick ten if you want a quicker first screen. A pass mark around 65% works for a junior or generalist role; raise it to 75% for a senior specialist who will own a budget. Turn on shuffling for both questions and options, and allow a basic calculator, since the maths questions test understanding rather than mental arithmetic.
When results arrive, look beyond the total. A candidate who gets the metric questions right but misses the A/B test and attribution questions can run campaigns but may make poor calls on what to scale. Those wrong answers make good interview prompts: ask them to talk through how they would decide whether a test is finished.
Who this test is for
It suits digital marketing executives and specialists, performance and paid media marketers, marketing coordinators who report on campaigns, and agency account managers. It also works for internal moves, when someone from sales or content wants to step into a marketing role and you want a fair, consistent way to see where they are.
Make it yours
Add questions about the channels you actually spend on, your own reporting dashboard and the conversion events you track. If you sell to businesses, include lead-quality and pipeline questions; if you run an online shop, add average order value and repeat purchase. The AI generator can draft extra questions on email automation or marketing analytics, and you can edit every one before it goes to a candidate.